Privacy policy

Last updated: October 23, 2025

This Privacy Policy explains how Aboroo (“we”, “us”, “our”, or the “Site”) collects, uses, and shares your personal information when you browse our website, purchase from us, or otherwise interact with our services (together, the “Services”). References to “you” or “your” mean any individual who uses our Services, whether as a customer, visitor, or other user whose details are processed under this policy.

Please read this Privacy Policy carefully before using our Services.

Updates to This Policy

We may amend this Privacy Policy from time to time to reflect changes in our practices, for operational or legal reasons, or to comply with regulatory requirements. Whenever we make updates, we will revise the “Last updated” date at the top of this page and, where required, notify you in line with applicable laws.

What Personal Information We Collect

The information we collect depends on how you interact with us and the Services. “Personal information” refers to any details that identify, relate to, or could reasonably be linked to you. This does not include anonymised or de-identified data.

Information You Provide Directly

When using our Services, you may give us details such as:

Contact details: name, address, phone number, and email.
Order details: billing and delivery addresses, payment confirmations, phone number, and email.
Account data: username, password, and security details.
Support communications: content you share when contacting our team.

Some features may require certain personal details. Choosing not to provide them might limit access to those features.

Information We Collect Automatically

We may also gather data about how you use the Services (“Usage Data”) through cookies, pixels, and similar tools. This may include your IP address, browser type, device information, network details, and your activity on our Site.

Information From Third Parties

We may obtain data from third parties such as:

Service providers (e.g. Shopify, which powers our store).
Payment processors (who handle your payment details securely).
Advertising or analytics partners (through cookies, beacons, or similar technologies).

Any information received from third parties will be managed according to this Privacy Policy.

How We Use Your Personal Information

We use personal information to:

Deliver products and services: process payments, fulfil orders, arrange shipping, manage returns/exchanges, maintain your account, and send service notifications.
Enhance shopping experience: personalise your use of our Services, provide product recommendations, and improve functionality.
Marketing & promotions: send emails, texts, or mail with offers or updates, and display online ads. If you live in the EEA, we rely on Art. 6(1)(f) GDPR (legitimate interest).
Fraud prevention & security: detect, investigate, and act against suspicious or harmful activity. Account holders are responsible for keeping login details private.
Communication & support: respond to enquiries, provide customer care, and maintain our business relationship.

Cookies

We use cookies to keep the Site running smoothly, remember your settings, track usage patterns, and personalise advertising.

Most browsers accept cookies by default, but you can manage or block them in your browser settings.
Blocking cookies may reduce functionality or prevent some features from working correctly.
Shopify’s cookie practices are outlined here: Shopify Cookie Policy

How We Share Your Information

We may disclose personal information in the following situations:

With service providers: such as IT managers, payment processors, shipping companies, customer support, and data analytics partners.
With business or marketing partners: who may use your information according to their own privacy notices.
With your consent: when you authorise us to share details, e.g. through social media logins or shipping requests.
Within our corporate group: where necessary for business operations.
Legal or business reasons: including mergers, sales, insolvency, subpoenas, or to enforce our terms and protect rights.

Category	Categories of Recipients
• Identifiers such as basic contact details and certain order and account information	• Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)
• Commercial information such as order information, shopping information and customer support information	• Business and marketing partners
• Internet or other similar network activity, such as Usage Data	• Affiliates
• Geolocation data such as locations determined by an IP address or other technical measures

Sensitive data is not shared without your explicit consent.

Children’s Privacy

Our Services are not directed at children, and we do not knowingly collect personal data from minors. If you believe your child has provided us with personal information, please contact us immediately to request its removal.

Security & Retention

While we apply technical and organisational safeguards, no system is completely secure. Avoid sending sensitive details through unencrypted channels.

We retain personal information for as long as necessary to:

maintain your account,
provide Services,
comply with legal obligations, or
resolve disputes.

Your Rights

Depending on where you live, you may have rights such as:

Access: request details about the data we hold on you.
Delete: ask us to remove your personal information.
Correct: request rectification of inaccurate data.
Portability: obtain a copy of your data and transfer it to another service.
Restriction or objection: limit or stop certain processing activities.
Withdraw consent: where consent is the legal basis.
Opt-out of marketing: unsubscribe via links in our emails.

We may verify your identity before processing requests and, where allowed, you can authorise an agent to act on your behalf. We will respond within the timeframes required by law.

Complaints

If you have concerns about our handling of your information, please contact us first. If you are unsatisfied, you may escalate your complaint to your local data protection authority.

International Transfers

Your data may be stored or processed outside of your country, including by third parties supporting our Services. For transfers outside the EEA or UK, we rely on recognised mechanisms like Standard Contractual Clauses to ensure adequate protection.

Need Help?

Visit our FAQs page or contact our support team if you have any questions.